- TTM - Time to market lead
- Open versatile Common Platform
- EOMA One
Three ways EOMA helps to bring new products to market faster and save money
EOMA - From month to weeks TTM reduction
One platform, many Distros: Vanilla GNU/Linux, Android etc. Software comes pre-flashed by default One module, many applications Instant upstream compatibility with Linux GIT tree
Need for software expertise is removed from OEM side BOM reduction X 5 Access to bigger market platform Readapting the design is as easy as changing one module
Quick access to many ODM designs Plug and play LOW TTM and high flexibility Update process is made trivial and faster
Reasoning behind the Marketing Strategy
EOMA is platform for the whole industry that benefits the whole "food chain".
Its good for ODM because they will have upstream support and they will be able to support their own clients better.
For OEMs the benefit is that they will no longer need to deal with software by themselves, it simplifies production and logistics, lowers production run times thus less cost of capital.
For integrators, the benefit is less obvious, but its also lower time to market, increased ability to reuse existing designs.
In general, the idea is that EOMA uses open source principles to increase efficiency across the industry. EOMA will be doing to computer hardware market the same thing what linux has done to server OS market.